There is a lot of debate in content marketing strategy circles about content that increases conversion rates; that is, turning your website’s visitors into leads and, ultimately, buyers, members, or subscribers. Whatever kind of business relationship you’re trying to convert your leads’ actions into, you need the right content marketing strategy to achieve those goals.…

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In most law firms where practice groups offer business clients legal services, whom you’ll be dealing with the legal services buying process depends on the size of the target organization. In a small business, you’ll probably deal with one or two principals while in larger firms, you may engage with with several members of the c-suite…

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