Out of Sight Doesn’t Mean Out of Mind
As an experienced corporate communications advisor, journalist and strategic content writer, my goal is to become an integral part of your virtual team to help you tell stories the way business readers expect—interesting, factual, useful, and relevant. Moreover, I’m committed to both creating exceptional communications strategies and content and providing the experience you anticipate when working with an experienced writer.
While I work virtually, collaboration with me across your organizational team to achieve best outcomes is key. Though this doesn’t mean “always on” availability by you or me, it does mean regular communications by phone and email throughout the strategic planning and content production process. Only by working together directly and effectively will we make sure my deliverables integrate well into your content marketing strategy.
No Need to Be Aloof
The business standard for working with communications consultants often means keeping contractors at arm’s length. But, as many communications disasters show, it’s best to keep us top of mind because our objective perspective allows us to see things you might miss.
If yours is a marketing agency that wants to contract projects to me, when necessary, it’s smart for you to provide direct access to your clients so I gain a granular understanding of their business, its goals and what messaging they want to convey to their audience.
Then, I’ll deliver the optimal communications strategies and produce the right content deliverables with no frustration or misunderstanding caused by miscommunication or missing information. I can do it with as few iterations as required, too, making the process more efficient for us both.
If yours is another type of organization, like an association or private enterprise for whom I’m working directly as a corporate communications strategist or writer, I will work best with you or your marketing team if I have access to your key thought leaders or personnel.
That way, I can ask them questions or interview with your having to spend time ‘herding cats.’ That will help me create the deliverables you from me with precision.
In my experience, with the exception of content marketing platforms where I work with editorial staff, communicating any other way can fail abysmally. I am most effective at partnering with organizations that provide the direct access to essentional team members or leadership I need to provide the best outcomes for for you.
Staying Clear Helps Prevent Mistakes
I may ask numerous clarifying questions, including those associated with true project scope. But, if you respond to my requests in a timely way and provide clear instructions, I can then work independently, without reminding or handholding, to get my deliverables to you on time and budget. Clear, consistent communication is necessary for success with editorial clients as well.
Please review my recent writing credits and resume to learn more about how my strategic content communications services can fit your needs. Then, if I’m the kind of professional communication you’d like to work with, please reach out to me today. I offer a complimentary 15-minute introductory phone call about which you can learn by visiting “The Thrive Business Engagement Process.”
I’m confident I can help you excel with your communications marketing plan so you’re most effective in reaching your unique, sophisticated, affluent audience.