Often, when marketing managers need remote content marketing help, they want to find the right professional and get them started quickly. For most of them, the ideal contractor to meet content writing demands is a strategic content writer because of their specialized skills. A strategic content writer is a professional writer with a strong editorial…

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More brands and organizations are launching or accelerating their content marketing programs each day. As they do, the need for specialized talent to provide the components of the strategy, like written content, increases. In fact, among the first type of contractors that firms will hire are strategic content writers. These specialized professional writers have a…

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Frankly, content marketing is mainly about the writing. It just won’t work if the writing isn’t exceptional. That makes finding top writing talent a priority. But, one of the significant content marketing talent gaps that marketing executives must fill in their content marketing teams is in expert strategic content writers. These are not “just writers.”…

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Good Storytelling Equals Successful Content Marketing It’s now stating the obvious that we live in the era of information overload. Your target audience experiences just what you do whenever they go online to find information that helps them solve a problem or answer a question. To capture the attention of your target audience successfully, you…

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  Most businesses that publicity is one of the most effective communications tactics they can use. In fact, many experienced professionals trust press coverage more than other content forms. I’m sure that’s why I get regular calls from prospective clients who want their story told by the media, which now includes bloggers. Some want me…

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There is a lot of debate in content marketing strategy circles about content that increases conversion rates; that is, turning your website’s visitors into leads and, ultimately, buyers, members, or subscribers. Whatever kind of business relationship you’re trying to convert your leads’ actions into, you need the right content marketing strategy to achieve those goals.…

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